A site launched in a rush loses customers from day one, and mistakes always cost more after publishing than before. A broken link or a form that doesn't send messages can mean lost leads you never even hear about. In short: before going live you check technical SEO, speed, the mobile version, security and analytics. Here is the complete checklist we run on every delivery so nothing important is forgotten.

Technical SEO and content

This is the foundation for Google to find and understand your pages. Without it, even a beautiful site stays invisible in search.

  • Unique title and meta description on every page.
  • Sitemap.xml generated and submitted to Google Search Console.
  • Correct robots.txt that doesn't block important pages.
  • Clean URLs and 301 redirects from the old site.

Performance and mobile

Test speed on mobile, not just desktop — most visitors in Moldova come from phones. Check optimized and compressed images, green Core Web Vitals and buttons that are easy to tap. A slow site loses visitors before they ever see your offer, no matter how good the content is.

Security and functionality

Before launch, walk through everything that has to work for a real visitor.

  • Active SSL certificate (https) across the whole site.
  • Forms send messages and they arrive in the inbox, not spam.
  • A working 404 page and all links with no errors.
  • It works correctly across browsers and on both iOS and Android.

Measurement and final steps

Connect Google Analytics and Search Console before launch so you have data from day one, not a month later. Check the required legal texts (privacy policy, cookies) and correct contact details everywhere. Ask a couple of colleagues to test the site on their own devices — a fresh eye catches errors you no longer notice. Also prepare a backup of the site and confirm the hosting does it automatically, so one error never means losing everything. Only once all these points are ticked do you confidently press "publish."

A rigorous checklist turns a stressful launch into a calm, predictable process. At shadowforge we run every point above on every project so your site starts clean, fast and optimized from day one. If you're preparing a launch or want to check an existing site, message us for a pre-publish review.