At an exhibition in Chisinau you walk past dozens of stands in a couple of minutes. A roll-up design or banner gets one chance: to say who you are and what you offer in a second, from a distance. Below is how to build artwork that actually stops a visitor in their tracks.
Start from the correct format
A standard roll-up is around 85×200 cm, but every supplier has its own sizes. So we always ask for the exact format before designing, so the proportions and visible area are right. We also account for the bottom strip that goes inside the cassette and stays hidden — no important information goes there. We also remember that the bottom third of a stand is often blocked by people and furniture.
Hierarchy decides what the visitor remembers
No one reads a roll-up like a page of text. We build the message on three levels, readable from far to near:
- Top — logo and the main message, large, visible from 5 metres.
- Middle — the key benefit or offer, short.
- Bottom — contact, website, a single call to action.
Resolution for large-format print
A file that looks fine on screen can look terrible printed at two metres. We prepare the artwork at the real size, with the right resolution for large-format print and in the correct colour profile, so no pixelated images or shifting colours appear. We also leave the required safety margins.
What we deliver
We prepare the final banner or roll-up artwork — a design file in the correct format, ready to send to your printer. You handle printing and assembly with your own supplier; we carry the creative and technical prep to the finish so the result looks exactly like the project. If you want a roll-up that stands out at the expo, the shadowforge team delivers print-ready artwork.